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Perspicacity Package

Diagnostic Sprint

A focused plan for one agreed customer journey: what to improve first, what to defer, and an estimated path to implementation.

Best for: Audit-first buyers, complex offers, competitive markets

Fit

Who this package is for.

Perfect fit

Business owners deciding whether their next investment should improve a website path, phone intake, or lead tracking. We review the journey and sources agreed in the scope, label missing data and assumptions, and give you a written decision brief.

Best for: Audit-first buyers, complex offers, competitive markets

Terms you’ll see on this page — explained simply

Funnel
The path from first contact to an action such as a booking or purchase. In this Sprint, we review the steps agreed in your scope and mark observed gaps or missing data.
Conversion map
A simple diagram showing which pages you need, what action each page is supposed to trigger, and how they connect.
Schema
Invisible labels you add to your website that help Google and AI tools understand what your business is, where it's located, and what it offers. Think of it as metadata Google actually reads.
Scope

What’s included, explained simply.

Everything below is explicit. Nothing is implied or assumed to be included unless it appears in this list.

What you get — in plain terms

  1. We review one agreed customer journey across the channels and handoffs in your scope, using the access and evidence you can provide. We flag observed gaps and label what remains unknown.
  2. We compare a small, named set of competitors using their public positioning and published prices where available. We do not infer private quotes.
  3. We map the priority pages or handoffs in that journey and the action each should support, within the page count agreed in your scope.
  4. We recommend services and tools for that decision, with dependencies and alternatives where the evidence supports them.
  5. You get a written implementation estimate with assumptions, risks, data gaps, and work outside the agreed scope.

Full inclusions checklist

  • Offer and funnel audit
  • Competitor and pricing scan
  • Conversion map and page architecture
  • Recommended service stack
  • Implementation estimate and launch risks
Boundaries

What’s not included — and why.

Knowing what’s excluded is just as important as knowing what’s in. If something you need isn’t on this list, it can be added as an expansion module or a separate engagement — ask during a fit conversation.

What’s not included — and the reason

  1. We don't build anything during this sprint — the output is a plan, not a product. That's intentional: building before you have clarity is how projects go over budget and miss the mark.
  2. We don't manage ads or deploy a live AI voice line. Those come after the plan is in place.

Not included

  • Production build
  • Ad management
  • Live voice deployment

Items above require a separate engagement or expansion module. Ask about any specific capability during a fit conversation.

Timeline

How long it takes, and what happens when.

Timeline in plain terms

3 to 10 business days from kickoff to the written plan. Your scope states the journey, included channels and pages, comparison set, source access, meetings, and revisions. Complexity and the timing of background materials affect the schedule.

Timeline and proof gates

Estimated timeline
3-10 business days
Infrastructure
No standing infra
Infrastructure detail
Optional domain, competitor, crawl, and analytics tooling can be used during the sprint; typical pass-through $0-$100 one-time.

The written plan reports on each of these checkpoints and labels any that the available evidence cannot establish:

Clear buyer and offerMeasured bottleneckApproved implementation path
Pricing

How the price works.

Pricing shown here is a planning range. We confirm fit and any needed scoping before setting final scope, timeline, fees, and deliverables in a signed statement of work.

How the price works — in plain terms

This is a one-time flat fee, not a subscription. The $750-$2,500 range depends on the agreed journey and depth of the decision brief; broader channels, pages, or competitor research need a larger scope and fee. Your signed scope sets the deliverables, limits, and price before work begins. No monthly cost. The full amount applies toward your build if you move forward with a package.

Pricing and timeline

$750-$2,500One-time

The one-time fee covers the audit, recommendations, and written implementation plan. Production work and ongoing services require a separate agreed scope.

Timeline
3-10 business days
Infrastructure
No standing infra
Expansion path

Where this package leads.

Best used as the scoping gate for the Launch System (including Launch+ content depth) or Growth Engine.

Ready to scope this package?

A short fit conversation helps us understand your bottleneck and decide whether a paid Diagnostic Sprint or a direct build scope is appropriate. Any paid work starts only after you approve its scope and price.